Interviews & Animation: Daan Rongen, Video, Audio & Animation: Max Wittebol, Video & Edit: Luc Wittebol. With thanks to Stichting Mediamatic, Maurizio Montalti / Officina Corpuscoli, Adam Nocek / Laboratory of Critical Technics, Amsterdams Fonds voor de Kunst, and Charlotte Corstanje our studio coordinator

 

FASHION MACHINE (FAMA) IS COMMENTING ON AND ASKING CRITICAL QUESTIONS ABOUT THE (WASTE) PRODUCTION OF THE
WORLDWIDE CLOTHING INDUSTRY. IT ADDRESSES THE WASTE PROBLEMS OF THIS INDUSTRY BY FOCUSING ON ONE
PARTICULAR FABRIC: POLYESTER FLEECE.

A THIRD OF ALL PLASTICS IN OUR WATERWAYS ORIGINATE FROM CLOTHING. PARTICULARLY BY WASHING OUR CLOTHING,
THESE SO-CALLED MICRO AND NANO PLASTICS END UP IN OUR WATERWAYS TO EVENTUALLY BECOME PART OF OUR FOOD CHAIN.

THE ULTIMATE GOAL OF FAMA IS THEREFORE TO DEVELOP IDEAS AND METHODS FOR NEW DESIGN APPLICATIONS, MATERIAL
TRANSFORMATIONS AND SPECULATIVE FASHION FUTURES WITH THE POLYESTER FLEECE AS INGREDIENT AND AS CATALYZER.
WE DO THIS BY MEANS OF ORGANISING ‘CUT THE CRAP’ SWEATSHOPS WITH POST-CONSUMER FLEECE ITEMS, ‘MACHINE’ EXHIBITIONS
AND PARTNERING WITH SEVERAL DESIGN AND RESEARCH INSTITUTES AMONGST OTHERS.